Chicha Popular: Love & Social Political Songs From Discos Horoscopo 1977-1987
Musical revolutions are often born from the people. Peruvian chicha cumbia is the music born in the "barrios bajos (slums), alleys, hills and the peripheries of Lima on the coast and cities on the edge of the Andes mountains in the late 70s and 80s. It was a unique moment of fusions and diverse interventions in Peruvian culture brought about by Andean migration from the countryside to the city which gave rise to intercultural adaptations and mixing. The true new Peruvian sound was not played with folk instruments but with guitars and timbales. In the 60s and 70s Peruvian tropical music was characterized by psychedelic hybridity and instrumentals for mass delight, by the mid-70s the appearance of a "class consciousness" and therefore a subaltern narrative. Chicha is perhaps the genre that has most emphasized its pride in being proletariat, itinerant, provincial and hardworking.
Founded in Lima by Juan Campos Muñoz, a businessman, dreamer, and also a lover of music, Discos Horóscopo was a company on the margins of the official Peruvian music industry. Between 1977 and 1987, the Discos Horóscopo label produced the largest wave of Andean tropical cumbia in the world; chicha, a reference to the indigenous Andean alcoholic drink. The label was filled with contemporary iconic figures such as Chacalón y La Nueva Crema, Los Shapis, Pintura Roja, Los Ovnis, Grupo Alegría and other groups which today have a cult status in Peru and beyond. Together they created a unique style with the capacity to talk about both love and uprooting, unemployment, struggle of classes, internal violence and impossible loves.
This compilation brings together iconic songs from that era, from the theme of love songs (A + B side) as well as social political songs (C + D side), highlighting the emotions that this music brought to the popular working classes of Lima, nationwide and the diaspora. More than 30 years later, these songs continue to resonate like the mirror of a country that was reborn but this time is looking at itself and its own identity. ¡Toma chicha! musica por el pueblo para el pueblo!